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Cameron S. Foote The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services Download [PDF]


The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
Title : The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
Author : Cameron S. Foote
Publisher : W. W. Norton & Company
Category : Marketing & Sales
Release : November 14, 2011
File type : PDF, ePub, eBook
File : The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services-Cameron S. Foote.pdf
Last Checked : 23 minutes ago

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Few (if any) information of The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

The go-to guide on how to market a creative organization, why it is important, and what techniques work. Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.


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