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Erin Kissane The Elements of Content Strategy Download [PDF]


The Elements of Content Strategy
Title : The Elements of Content Strategy
Author : Erin Kissane
Publisher : A Book Apart
Category : Internet
Release : March 8, 2011
File type : PDF, ePub, eBook
File : The Elements of Content Strategy-Erin Kissane.pdf
Last Checked : 21 minutes ago

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Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.


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