|Title||:||Ben & Jerry's: The Inside Scoop|
|Category||:||Small Business & Entrepreneurship|
|Release||:||May 17, 1994|
|File type||:||PDF, ePub, eBook|
|File||:||Ben & Jerry's: The Inside Scoop-Fred Lager.pdf|
|Last Checked||:||11 minutes ago|
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'Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.'-- New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
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