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Customer Service
Title : Customer Service
Author : Peter Shankman
Publisher : Pearson Education
Category : Internet
Release : December 16, 2010
File type : PDF, ePub, eBook
File : Customer Service-Peter Shankman.pdf
Last Checked : 17 minutes ago

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This is the eBook version of the printed book. How to use social and viral technologies to supercharge customer service - and avoid disasters along the way The breakthrough guide to leveraging social and viral media - by Peter Shankman, the legendary founder of HARO, one of today's hottest Internet growth companies Actionable insights based on what's really happening right now - not yesterday's news or academic theory How to build customer loyalty, trust, and credibility online - and rebuild it after a customer service catastrophe In this book, legendary online marketer Peter Shankman reveals how to make the most of social and viral media in customer service. Shankman is founder of Help a Reporter Online (HARO), one of the world's fastest-growing online businesses. This book shares everything he learned in founding HARO and other online startups and through his extraordinary 16-year career online. Shankman covers all this, and more: ' Getting smarter about social networking every day ' Choosing which online media make sense for you - and which you can ' Learning from other companies' viral 'disasters' ' Gaining customer loyalty, trust, and credibility on the web ' Rebuilding your credibility after you've taken a public 'hit' online ' Making sure everyone hears your customers when they compliment you ' Capturing all your customer knowledge and using it in real time ' Keeping people talking - and not just about you This practical, relentlessly realistic tutorial is designed to engage readers with simple, straight-to-the-point facts and techniques they can understand and immediately apply. As Shankman puts it: 'You don't need an army - or a team of 300 social media junkies. Southwest Airlines does it with a few people. Same thing with Comcast. And yes, same thing with HARO.' You can, too - and this book will show you how.


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