|Category||:||Marketing & Sales|
|Release||:||February 9, 2010|
|File type||:||PDF, ePub, eBook|
|File||:||Emotional Branding-Marc Gobe.pdf|
|Last Checked||:||19 minutes ago|
ATTENTION WE ARE USING A NEW DOWNLOAD SYSTEMDownload Now!
Fantastic book by Marc Gobe, here is the cover and explanation of the book rutechno in our ebook search engine (epub, mobi, pdf).
rutechno is a blog for readers and book lovers. The contents of this blog include simple public domain links to content hosted on other servers on the network, such as box.com, mega.nz, Microsoft OneDrive, Jumpshare, Google Drive, dropbox, telegram groups, for which it was generally made a search carried out on the main search engines (Google, Bing and Yahoo).
For more information on rutechno read the Disclaimer. If you need to request the removal of one or more contents, you can use the disclaimer page or the page dedicated to DMCA.
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as 'shoppers in chief, 'and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Thanks for visiting this details of Marc Gobe - Emotional Branding. If the information we present is useful to you, rutechno, will be very grateful if you want to share with your friends.
Russell BrunsonRead More
Byron SharpRead More
Pete BarryRead More
Adam AlterRead More
Chris KocekRead More
Keith Schreiter & Tom 'Big Al' SchreiterRead More