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Peter Merholz & Kristin Skinner Org Design for Design Orgs Download [PDF]


Org Design for Design Orgs
Title : Org Design for Design Orgs
Author : Peter Merholz & Kristin Skinner
Publisher : O'Reilly Media
Category : Internet
Release : August 22, 2016
File type : PDF, ePub, eBook
File : Org Design for Design Orgs-Peter Merholz & Kristin Skinner.pdf
Last Checked : 19 minutes ago

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Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning. You’ll discover: Why design’s role has evolved in the digital ageHow to infuse design into every product and service experienceThe 12 qualities of effective design organizationsHow to structure your design team through a Centralized PartnershipDesign team roles and evolutionThe process of recruiting and hiring designersHow to manage your design team and promote professional growth


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